Tuesday, January 15, 2008

Will “We7” Save the Music Industry?

Will Peter Gabriel’s “We7” make music downloads equitable for musicians, music lovers and record label executives?


By: Vanessa Uy


Slated to be launched on June 2007, Peter Gabriel – supported “We7” not only promises to please musicians and record label executives but also provide a legal and legitimate music download service that’s free of charge for those who have acquired a taste of Napster’s “poisoned fruit.” The music downloads on “We7” are free in the sense that music lovers and/or fans don’t have to pay a single cent to the site. The site itself uses the revenue created by the adverts on the site itself to pay the musicians and record label executives according to how often their “works” are downloaded. Another “Bolshevist” feature of this site is that users are encouraged to share the music that they downloaded to other music lovers so that they will also “fall in love” with “We7”. To me this is a far better proposition than Digital Rights Management or DRM.

Sound quality issues aside, the downloadable music phenomena on the web has the advantage of worldwide accessibility that is quantum leaps ahead compared to traditional music distribution systems like record stores-even specialist ones. For example: the freak commercial success of Ed McMahon’s “Star Search” alumnus Tracey Spencer during 1989 has been a boon to music lovers everywhere who are into the politically-correct-side-of-altruism message. But a follow up of something similar has been slow in coming. The posthumous success of Nusrat Fateh Ali Khan to American MTV audiences in 1998 was much delayed due to the slowness of traditional music distribution systems back then. Even though a handful of adventurous music lovers has been enjoying the music of Nusrat Fateh Ali Khan in the US since the mid- 1980’s. If you seek to introduce a more adventurous variety to your musical taste, its much easier today via on- line music downloads. The Turkish-German R&B sensation Muhabbet became well known via the Internet. Muhabbet means to talk to each other in Turkish, has gained enough fame for his talent to be noticed. And now, Muhabbet has become UNICEF’s goodwill ambassador. Interested parties can contact Muhabbet at www.muhabbet.name.

I just hope that “We7” doesn’t forget the sound quality aspect of their site because as a legal music download site, sound quality can serve as a unique selling point for a site that supports the welfare of hardworking musicians and others in the music biz. As Peter Gabriel is a humanitarian-at-heart, the extent of “We7’s” benefits could put a major dent on extreme poverty. But for now, on line music download services like “We7” provides a level playing field for musicians anywhere in the world who are very talented but still lack the recognition they rightfully deserve.

1 comment:

Gareth said...

Hi Vanessa, my name is Gareth Reakes and I am the CTO of We7. Thanks for your comments. I agree that sound quality is very important. All of our tracks are at 192kbps currently. Its in our plan to have the option of 320kbps for ad free and purchased tracks. If you have any more questions or comments please do get in touch.

Cheers,

Gareth